Sir Russell Coutts America's Cup: five of the six teams have a real chance to win

Your week-end, the boats competing for the biggest prize in sailing, the America's Cup, you can look outside New York for the first time in nearly 100 years. The current competition is as different as the competing boats to win, but the photos of the teams that are training yesterday on the Hudson River in the shadow of freedom is certainly compelling; Ben Ainslie and the team may have other plans, but for now, at least, New York is still home to the America's Cup.


It was the New York Yacht Club, John Cox Stevens delivered the then '£ 100 Cup' after his Corvette America hit 14 British ships as a stunt organized by the Royal Yacht Squadron at major exhibition celebrating injured many New York Yacht Club in 1851 was the rules of the America's Cup known for writing the next 123 years.

The arrangement in which the nation defends well to discuss policies for the next game in the context of its "Challenger of Record" favorite lasted until 2010, when the Swiss pharmaceutical billionaire and twice winner of the Cup Ernesto Bertarelli fought ruthlessly with American software billionaire Larry Ellison. They fought in court; Ellison won. They struggled in the water. Ellison won again. Three years later, to run a new era of America - controversial Cup - catamarans and support a "World Series" for the challenges of the Cup made its debut in a spectacular way over the Golden Gate Bridge.


"It is a conservative sport. I remember my father told me," are not real boats catamarans. For a true sailor who had to navigate a mono-hull, "he said Sir Russell Coutts, CEO of the America's Cup." Yes, I can tell. During the last America's Cup attend the New York Yacht Club and the other was the traditional clubs, to quote one of the highlights are figures "unprecedented" People did not know what to expect, but was stuck in what proved to be a great race. "


Coutts has won more cups in the United States than any other sailor, and was hired by Bertarelli Team New Zealand 1995/2000 winner to lead their challenge successfully 2003. Ellison then hired by Bertarelli to handle the challenge with Oracle successfully in 2010 and 2013, which catamarans defense ,, 13 floors and stunning long 72 foot wing-sailed.

"The boats were spectacular, but so was the race .. situations cause changes on the track was the human drama that Sir Ben Ainslie us and the incredible determination of the binding of [US skjpper] Jimmy Spithill struggle and disappointment New Zealand was in fact so close that winning and somewhat unfortunate way not. "



"Going forward, this time I am happy that there are two teams are very, very honest good five of the six currently -. It can easily be six - have a realistic chance of winning.

I do not think we had that situation in the Copa America. The five teams entered in Coutts and Ellison of BMW Oracle Racing challenge in Bermuda next year; Groupama France team, the team Softbank in Japan, Artemis Racing (Sweden), Emirates Team New Zealand and Ben Ainslie Racing Land Rover. French, Japanese and Sweden (as Americans) were projects largely Cup old school in the United States, a private passions of fans of super-rich. Not that the Kiwis (challengers defeated in 2013), and also Ainslie, largely based on technical and economic cooperation with Land Rover


"Firstly, surf we go into 1988, when one of the oldest races in the world world, Cowes Week sponsored. Vela provides a platform for us to talk to our customer demographic. There are no synergies between sport and the spirit of the Land Rover brand "said mark Cameron, land Rover manager of brand experience. flight "foiling catamarans in 2013" Development Cup Sailing America will not stop ", and the sport for a number of important transitions in the next decade revealed that science is refined by both teams and the design of the wing. It is very exciting for us to Land Rover engineers play a important role in this development stage. "

BMW for its part, an Oracle partner since the second shot Ellison Cup 2007 - only Louis Vuitton has been more involved. "The catamarans and innovation broadcast meetings have contributed to the high performance sports games," said Thorsten Mattig, head of BMW Sports Marketing and Brand Cooperation. "Like the F1, the America's Cup an exciting sporting event fast today the perfect environment to show BMW innovations and know-how."


brands like Land Rover, BMW and Louis Vuitton Coutts as expected, no doubt the value of the America's Cup offers. "We had some 1.3 million people gathered in the last AC, a little 'less than 200 million watched the final of the America's Cup as we are able to copy the numbers this time - and I think we can -. Returns then return to our partners at the current level of investment would be very significant, on average, five times their investment in terms of equivalent advertising dollars.